Here is my review of FabFitFun’s inaugural Spring-2013 VIP Box. FabFitFun is a portal that delivers beauty, fashion and health news, and last month they decided to launch a quarterly subscription service curated by Giuliana Rancic.
The promise was to send each subscriber a VIP Box filled the hottest on-trend items once every season. These boxes were supposed to be similar to the “goodie swag bags” celebrities get at fancy events, with the idea of making every subscriber feel like an important VIP. Unfortunately, the idea was good but the execution was pretty poor for the most part.