When I think about drugstore makeup, I’ll admit that Neutrogena is not the first brand that comes to mind. This company, mostly known for affordable high quality skincare, introduced a full line of makeup products, and now even stars like Nashville’s star Hayden Panetierre sing praises to these physician-approved formulas. After watching Hayden’s #AllDayLook videos, I thought I’d try playing with some of her Neutrogena faves, too!
Normally, my makeup is very light during the day, unless it’s a special occasion, so the products I chose are pretty neutral and will look good on anyone. I stopped by my local Target to pick up Nourishing Long Wear Liquid Makeup Broad Spectrum SPF 20 in Classic Ivory, Nourishing Eyeliner in Cosmic Black, Healthy Volume Mascara in Carbon Black, MoistureSmooth Color Stick in Fresh Papaya, and Shine Control Powder in Invisible.
Step 1: Apply Foundation + Concealer
I try to apply my foundation and concealer as lightly as possible, allowing the skin to breathe, and building up the coverage only where needed. Looks like the shade was a good match for my complexion, too!
Step 2: Line + Define
Lining the eyes makes them look bigger and wider, and the lashes longer and fuller. Neutrogena Nourishing Eyeliner has a smudgie sponge on one end, so I can even create a pretty smoky eye with it. Here I drew a simple cat eye and very lightly smudged out the line to make it look effortless but not messy.
Step 3: Lashes!
I love my heated curler and use it every day, I seriously can’t imagine my life without it! After curling, I applied 3 coats of mascara, wiggling the wand left and right to make sure every lash is thoroughly coated.
Step 4: Cheeks + Lips
Going matchy-matchy for lips and cheeks is not a bad idea. Those subtle shimmers in MoistureSmooth Color Stick in Fresh Papaya make my cheeks look dewy and highlighted. Don’t you just love this beautiful neutral color? It’s a great shade for Spring and Summer.
Step 5: Set It
Since I have combination skin, the finishing step in my everyday makeup routine always involves some sort of setting powder. I lightly dust it over the areas of my face that tend to be oilier than others to ensure that my makeup stays fresh longer before I need touchups. This is an All Day Look after all 😉
Here’s how Hayden uses some of the products you just saw in the pictures above. I love that effortless look!
Oh, and before I forget, Target will also be offering Beauty Concierge service where a specially trained employee will help customers choose the perfect beauty products. Event begins August 24th, Limited quantities available. Check with your local Target store for Beauty Concierge day and times.